Introduction

Welcome to the BetterMail API - a modern, ominchannel, developer-friendly platform for email and messaging.
With BetterMail, you can integrate powerful communication capabilities directly into your application or workflow, whether you’re sending transactional emails, launching marketing campaigns, or synchronizing contact data.

Our API is:

  • RESTful & predictable - built on clear JSON request/response models.

  • Secure - authentication via API keys, with strong compliance and industry-standard security best practices.

  • Flexible - support for multiple channels including email and SMS, with rich personalization via Liquid templates ↗.

  • Compliant - enforces consent, data integrity, and standards-based formats to help you build compliant messaging workflows.

What you can do with the BetterMail API

  • Send templated or raw email and SMS messages.

  • Create and send marketing campaigns.

  • Manage contacts, lists, and groups.

  • Connect external systems via real-time webhooks.

  • Automate contact data synchronizations with external systems.

Audience

The BetterMail API is designed for developers building:

  • Any digital products that requires robust customer communications.

  • SaaS applications that need email/SMS delivery.

  • CRM, ecommerce, or ERP integrations.

  • Custom dashboards or backend services requiring robust messaging capabilities.